A lit ivory and oxblood bodywork detail from the Concept C design study.

Doug Moto Sulis / Adventure motorcycle

Take the
long way.

The scenic detour. The café you found by accident. The ride that ran a little longer than planned. We’re building Sulis for days like these.

Reserve your place

$200 USD. Fully refundable.

Concept design study

Sulis, at a glance

Specifications & FAQs ↗
Range
180 miles
WMTC
Rapid charging
≤12 min
0–80% at 25°C
Power
150 bhp
Peak power
Wheel torque
1,000 Nm
Progressive delivery

Development objectives. Final figures follow testing and approval.

US price to be announced.

A bit of get-up-and-go. A lot of say in how it feels.

We’re developing the motor, inverter and controls together at the rear wheel, with rider modes and adjustable regeneration to help you shape the ride.

Drive, straight from the wheel.

The motor sits in the rear wheel. Its electronics and software are being developed alongside it, so the whole drive can work together.

A battery with two jobs.

Store the energy. Help hold the bike together. Our battery enclosure is designed to become part of the motorcycle’s structure.

Time for a coffee.

We’re developing boost charging within the drive electronics to help get you back on the road sooner. Stretch your legs; plan the next bit.

Rider assistance & safety

More awareness.
You stay in control.

Traffic, junctions, another bend ahead. We’re bringing the assistance systems together to help you keep track of the ride.

01 / ADAS

A second glance.

Radar and camera views to help you keep track of what’s around you, with adaptive cruise planned for the longer stretches.

02 / Rider control

Dial in your day.

Rider modes and adjustable regeneration to shape the response, backed by planned cornering ABS, traction and wheelie management.

03 / Visibility

For the bends after dark.

We’re working on cornering lighting and clear rider information, with the useful details where you can see them.

These systems still need testing and approval. They support an attentive rider; you stay responsible for the ride.

The little things. The long days.

Take your time.
Bring company.

Warm hands. A happy pillion. Your maps and music close to hand. We’re putting the everyday essentials into the plan from the start.

A global invitation

Europe and the US first.
More roads to follow.

Wherever you ride, we’d love to have you along. Europe and the United States are first in the launch plan, with more places to follow. See the launch plans ↗

A Douglas detour

Good ideas.
Even better stories.

Douglas began selling motorcycles in 1907 in Kingswood, Bristol. By 1923, Freddie Dixon and Walter Denny were winning the first Sidecar TT on a Douglas with a sidecar that could lean into the bends.

Denny worked a lever to make the outfit bank. A fairly hands-on way to enjoy the races.

We have a soft spot for that kind of ingenuity. Doug Moto is a separate, independent business, unaffiliated with the original Douglas company.

Your next adventure

Fancy the
long way round?

$200 USD. Fully refundable before a separate motorcycle purchase agreement.

Concept illustration film with designed sound.